MicroStrategy BI Software to Be Used by Continental Airlines …

12.02.2009 MicroStrategy BI Software to Be Used by Continental Airlines …

McLean, Va., February 11, 2009 – MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Continental Airlines (NYSE: CAL), the world's fifth largest airline, will use MicroStrategy software for insights into its customers’ purchase behavior across diverse distribution channels.

Continental Airlines’ Distribution Planning and Marketing departments plan to use MicroStrategy for reporting and analysis of sales and flight data to more easily identify consumer trends and place more emphasis on marketing to Continental’s customers. MicroStrategy was selected because of its intuitive reporting and analysis capabilities, data scalability, and integration with Continental’s data warehouse.

More: http://biz.yahoo.com/prnews/090211/ne69019.html?.v=1

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