Unica in the Leaders Quadrant of "Magic Quadrant for Multi-Channel Campaign Management"

25.05.2010 Waltham, MA & Orlando, Unica Marketing Innovation Summit – May 17, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced that it has been positioned in the “Leaders’” quadrant of Gartner, Inc.’s “Magic Quadrant for Multi-Channel Campaign Management” report, by Adam Sarner, published May 13, 2010.

The Gartner Magic Quadrant evaluates vendors for their ability to execute and their completeness of vision. According to the report, Leaders in the Campaign Management market “consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing."

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 customers worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

About CRMT

CRMT is a leading consulting company specializing in corporate performance management, business intelligence, data warehousing, data integration and master data management. The company provides end-to-end services from data architecture, implementation, project management, long term support, and training. CRMT’s competitive advantage is derived from our extensive team of experts with highest level of knowledge and competence who provide our customers the most innovative, reliable, and consistent results on every project. CRMT has an enviable track record of client success due to its unique ability to deliver solutions on time and within budget.

CRMT is a distributor and implementation partner for Unica in the Adriatic Region.

30.11.2011

Tagetik opens up in Australia

Tagetik’s Performance Management software goes eastwards reaching Australia with a new exclusive distribution channel ...

28.11.2011

Tagetik ranked #1 in 2011 BPM PULSE Survey Results

Performance Management competitor review shows Tagetik as the vendor with the highest overall customer satisfaction rating....

29.09.2011

Tagetik launches its new Tagetik 4.0 software platform at 2011 global conference

Over 500 participants worldwide will learn about the company’s accomplishments and future developments at this two-day, annual event...

28.09.2011

Gain control of your Collaborative Disclosure Management processes

Tagetik presented 3-minute video for Collaborative Disclosure Management processes....

19.07.2011

Starbucks BI Test: Can Managers Beat Heatwave?

The coffee giant tests MicroStrategy technology that lets store managers act fast on insight gleaned from Web-, smartphone-, or tablet-based reports....

27.06.2011

Tagetik recognized as 2011 Microsoft ISV/Software Line of Business Partner of the Year

...