SKB bank

Effective marketing and business at the SKB bank

ADVANTAGES
Access to the Sectoral Data Warehouse - direct access to important data provides the user with a rapid response to business dilemmas. In addition to the monitoring of sales Market analysts may also perform data mining and cross-checking all the way to the transaction level. Based on data from the sectoral data warehouse a customer segmentation model is developed, which contributes to the optimisation of work with customers, adjusting supply to customers and developing effective marketing campaigns. The data is used for direct marketing, where effective orientation to target customers with tailored offers enables savings in the cost of marketing campaigns, and for the creation of product, segment and communication strategies and analytical marketing to develop indicators and models. More >>