In the crowded market of Analytics and Business Intelligence platforms, vendor promises often outpace deployment realities. However, Strategy Inc., formerly MicroStrategy, has just secured a notable signal of reliability. It is the only vendor to be named a Customers’ Choice in the 2025 Gartner Peer Insights Voice of the Customer report for four years in a row. For finance and data leaders, this distinction acts as more than a badge. It indicates that the platform survives the harsh reality of IT integration, security audits, and daily user demands.
While analyst quadrants focus on future vision, the Voice of the Customer report reflects what happens after the contract is signed. Eligibility is determined by a defined methodology and criteria for real customer reviews submitted during the 18-month period ending September 30, 2025. Strategy was one of only four vendors named as a Customers’ Choice out of 17 ABI platforms considered this year. This consistent recognition suggests that the platform effectively addresses core market challenges. These include integrating data from multiple sources into a unified view, creating semantic models that enforce business rules, and delivering actionable insights that support informed decision-making.
The Strategic Value of Semantic Modelling
Gartner defines modern ABI platforms by their ability to model, analyse, and visualise data. Strategy has long been a pioneer in AI-powered data analytics and semantic modelling. For a CFO or Controller, the semantic layer creates the difference between guessing and knowing. It ensures that a KPI defined in sales matches the KPI reported in finance. By offering a strong semantic architecture, Strategy allows organisations to transform raw data into a governed asset rather than a liability.
“We take customer success personally. It’s at the heart of everything we stand for, and we believe that the results speak for themselves.”
Saurabh Abhyankar, Executive Vice President and Chief Product Officer at Strategy
Ensuring Implementation Success
At CRMT, we frequently see organisations invest in top-tier software only to stumble during implementation due to poor data definitions or a lack of internal alignment. Strategy provides a robust engine, but the vehicle must be built for your specific terrain. As implementation experts, we view this four-year winning streak as a validation of the platform’s stability. However, extracting value requires more than software installation. It requires designing a scalable architecture in which your semantic graph aligns with your business hierarchy. It also requires bridging IT and Finance capabilities to translate technical functions into audit-ready financial reports.
If you are struggling to maintain a single version of the truth across disparate business units, the semantic layer serves as your safety net. We help you design a data model that withstands audit scrutiny while empowering users.